Course Content
Section 1. Getting started and the Basics
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Introduction to Google Ads
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Create Google Ads Account
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Complete Account Hierarchy
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Section 2. Setup your first Search Campaign
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Search Campaign setup basics
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Targeting Options Explained
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Bidding Strategies Explained
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Section 3. Setup your first Search Campaign Part 02
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Ad Extensions Explained
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Ad Rank and Quality Score Explained edit1
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How does Ad Groups work and how to structure
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Section 4. Setup your first Search Campaign Part 03
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Keyword Planner and Keyword Match Types Explained
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How to write Search Ads
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Negative Keywords and Search Terms Explained
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Section 5. Remarketing and Conversion Tracking
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Conversion pixels
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Remarketing campaigns
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Section 6. Performance Max Campaigns and App Campaigns
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Introduction to Performance Max campaigns
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Lecture 16 App Campaigns
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Section 7. YouTube Ads
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Introduction to YouTube ads and formats
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Eaxm
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Eaxm
Google Ads
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