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Course Content
Session 1. Understanding Ad Delivery in eCommerce
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Watch This Before Starting eCommerce(1)
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Course Introduction, Outcome and Learnings
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Science of Facebook Ads, Auctions and Ad’s Tota
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Ad Quality Rankings
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Session 2. Mastering Ad Creatives for eCommerce
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Ad Creative Guide
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Creating Video Ads for Dropshipping Business Part 1
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Creating Video Ads for Dropshipping Business Part 2
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Creating Image Ads for Dropshipping Business
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Creating Image Ads for Private Label Business
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Creating Video Ads for Private Label Business
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Creative Video & Image Ads for Digital Marketing A
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Session 3. Configuring Settings and Automations for eCommerce
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Business Page Creation and Basic Settings
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Business Page Major Settings Part 1
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_Business_Page_Major_Settings_Part_2
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Customer Management within Meta Business Suite
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Messenger and Instragram Automations
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Session 4. Exploring the Ads Manager and Campaign Strategies part 1
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Understanding Ads Manager Interface and Usecas
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Automated Rules
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STRATEGYScalingCampaignswithAutomatedRules
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AdBuyingTypesReservationVsAuction
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UnderstandingCampaignObjectives#1Awareness
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UnderstandingCampaignObjectives#2Traffic
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Session 5. Exploring the Ads Manager and Campaign Strategies part 2
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UnderstandingCampaignObjectives#3Engagements
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UnderstandingCampaignObjectives#4Leads
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UnderstandingCampaignObjectives#5AppPromotion
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UnderstandingCampaignObjectives#6Sales
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Special Ad Catagories
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Session 6. Exploring the Ads Manager and Campaign Strategies part 3
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3 Stages of Ad Campaign
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Advantage Campaign Budget Part 1
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Advantage Campaign Budget Part 2
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Advantage Campaign Budget Part 3
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Ad Placement Guide
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Session 7. Mastering the Events Manager for Effective Advertising part 1
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Introduction to Meta Events and Their Importance
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Advertiser Side Optimization Part 1
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Advertiser Side Optimization Part 2
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Standard and Custom Events
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Importance of Offline Events
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Importance of Custom Conversions
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Custom Conversions for Offline Events
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Shopify Store (Creating Business Account, Ad accou
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Session 8. Mastering the Events Manager for Effective Advertising part 2
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Creating Custom Conversions Part 1
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Creating Custom Conversions Part 2
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Shopify Store (Adding Business Page and Creating P
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Shopify Store (Facebook Pixel Vs Conversions API)
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45. Shopify Store (Pixel-Conversion API Connection and(Pixel-Conversion_API_Connection_and
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Shopify Store (Pixel Settings and Diagnostics)
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Session 9. Mastering the Events Manager for Effective Advertising part 3
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Shopify Store (Extend Attribution Uploads & Histor
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WordPress Store (Pixel and Conversion API Connection)
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ShopifyVsWooCommercewhichoneisbetter
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Partner Integration Tab
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Uploading Offline Events to Offline Event Sets
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Facebook SDK and App Events
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Session 10. Leveraging the Commerce Manager for Dynamic Marketing
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Benefits of Catalog and Dynamic Marketing
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Dynamic Retargeting with Catalog Ads
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Use Case Collection Ads
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Use Case Cross and Upselling
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How catalog can be used in Travel, Real Estate and Automobiles Businesses
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Catalog Creation and Important Settings
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Facebook Shop
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Catalog Creation with WooCommerce Store
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Session 11. Understanding and Building Effective Audiences
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Custom Audience Part 1
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Interest Based Audiences
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Identifying Profitable Adset with Advantage+ Audience
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Concept of Advantage+ Audience
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Lookalike Audiences
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Custom Audience Part 5
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Custom Audience Part 4
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Custom Audience Part 3
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Custom Audience Part 2
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Audience Size vs Campaign Budget
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Session 12. Navigating the Business Manager for Account Management
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Creating Business Manager Account
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Reinstating Restricted Business Account
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Users, Accounts and Data Sources in Business Settings
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Other Business Settings
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Domain Verification (Optional) (Video from Batch #5)
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Session 13. Dropshipping Strategy and Phase Testing part 1
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Customizing Columns to Select Key Metrics_edit1
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(Phase 1) Detailed Targeting & Interest Testing Part 2
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(Phase 1) Detailed Targeting & Interest Testing Part 1
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Shifting to Phase 1
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Analyzing Test Results of Phase (0)
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(Phase 0) Pixel Warmup & Creative Testing Part 3
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(Phase 0) Pixel Warmup & Creative Testing Part 2
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(Phase 0) Pixel Warmup & Creative Testing Part 1
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Re-Arranging Columns in a Right Way
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Creating Custom Metrics For Flow Analysis
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Analyzing Test Results of Phase (1) (Scenario 1)
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Session 14. Dropshipping Strategy and Phase Testing part 2
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Analyzing Test Results of Phase (1) (Scenario 2)
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Shifting to Phase 2
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(Phase 2) Audience Refining & AB Testing
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(Phase 2) Budget Recovery
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Analyzing Test Results of Phase (2)
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Shifting to Phase 3
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Session 15. Dropshipping Strategy and Phase Testing part 3
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(Phase 3) Scaling Attempt #1
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Analyzing Scaling Results of Phase (3)
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Shifting to Phase 4
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(Phase 4) Re-Targeting Stage 1
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Shifting to Phase 5
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(Phase 5) Lookalike Testing Stage 1
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Session 16. Dropshipping Strategy and Phase Testing part 4
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(Phase 6) Lookalike Testing Stage 2
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(Phase 7) Scaling Strategy #2
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(Phase 7) Scaling Strategy #3
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(Phase 7) Scaling Strategy #4
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(Phase 7) Scaling Strategy #5
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(Phase 8) Re-Targeting Stage 2
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Session 17. Single Product Local e-Commerce Strategy
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Single Product Local e-Commerce Strategy Part 1(1)
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Single Product Local e-Commerce Strategy Part 2
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Single Product Local e-Commerce Strategy Part 3(1)
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Single Product Local e-Commerce Strategy Part 4
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Single Product Local e-Commerce Strategy Part 5
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Session 18. Ultimate Sales Campaign Strategies
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Creating Catalog Sales Campaign Part 1
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Creating Catalog Sales Campaign Part 2
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Creating Catalog Sales Campaign Part 3
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Creating Catalog Sales Campaign Part 4
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STRATEGY Creating Messaging Campaign for Sales
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Creating Campaign for Maximizing No. of Phone Calls
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Creating Campaign for App Conversions
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Session 19. Exploring Other Campaign Objectives
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STRATEGY Getting Maximum Benefits from Aware
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STRATEGY Creating Traffic Campaigns with Sal
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Creating Campaign for Facebook Page Likes and
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Creating App Promotion Campaign
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Session 20. Building a Digital Marketing Agency from Scratch
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How does a digital marketing agency make money
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Selling and Buying Services from Fiverr (Skip – No video link)
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How to Get Clients for Digital Marketing Agenc
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Creating Ad Campaign for Digital Marketing Age
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Creating Sales Funnels can be a good Income St
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Creating Sales Funnel Using WordPress Part 2
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Creating Sales Funnel Using WordPress Part 1
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Concept of Lead Generation Through Sales Funnel
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Starting Point of Digital Marketing Agency
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How to Create a Sales Strategy for Your Clients
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How to Create a Sales Strategy for Your Clien part 02
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How to Create a Sales Strategy for Your Clien part 01
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Scaling Digital Marketing Agency (Skip – No video link)
Session 21. Lead Generation Strategies for Digital Marketing Agencies
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Understanding Lead Generation Process (Skip – No video link)
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Creating Lead Generation Campaign using Sales (Skip – No video link)
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Creating Lead Generation Campaign using Instan (Skip – No video link)
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Leads Management in Leads Center (Skip – No video link)
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Key Concepts to Consider During the Lead Gener (Skip – No video link)
Session 22. Automation Strategies Using ManyChat Bots
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Using ManyChat to sell Products via Messages (Skip – No video link)
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Using ManyChat to sell Products via Messages (Skip – No video link)
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Using ManyChat to sell Products via Messages C (Skip – No video link)
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Using ManyChat to sell Products via Messages (Skip – No video link)
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Automating Customer Support Using ManyChat (Skip – No video link)
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Automating Lead Magnet Campaigns Using Many (Skip – No video link)
Session 23. Common Issues in Digital Marketing
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Learning Limited Issue (Skip – No video link)
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Creative Limited and Fatigue (Skip – No video link)
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Ad Account Suspension Issues (Skip – No video link)
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Ad Rejections (Skip – No video link)
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Ads are Active but isn’t Spending Budget (Skip – No video link)
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Billing Issues (Skip – No video link)
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